Head of Marketing

The Head of Marketing will develop and deliver the Group marketing strategy to drive revenue growth, lead generation and brand reputation.

Client Details

B2B manufacturer based in Kent.

Description

The Head of Marketing will have the following responsibilities:

Own and deliver the product marketing strategy, aligning activity to sales targets and growth priorities

Develop product positioning, messaging frameworks and value propositions for each product line, audience and channel

Lead the UK go-to-market plan for new product launches, sales enablement and channel readiness

Conduct market, customer and competitor research to identify opportunities

Produce high-quality product content and sales enablement collateral (brochures, datasheets, case studies, video, demos)

Plan and run integrated demand-generation campaigns across digital, CRM, paid media, SEO

Define, track and report product marketing KPIs such as leads to opportunities, pipeline contribution and ROI

Partner closely with Sales Director/Manager to convert marketing activity into pipeline and revenue

Manage product content across the Group website and digital ecosystem to ensure accuracy, consistency and performance

Build and protect the Group's brand reputation through proactive PR and media relations across trade, business and consumer titles

Develop and own the content calendar; press releases, thought leadership, case studies, social media content

Plan and deliver the Group's presence at exhibitions, trade shows and customer events

Profile

A successful Head of Marketing should have:

Degree in Marketing, Business or a related discipline; CIM Diploma or equivalent professional qualification preferred

Minimum 5 years' marketing experience in a B2B environment, ideally within construction products or industrial manufacturing

Proven track record leading product launches and integrated marketing campaigns that delivered measurable pipeline and revenue

Strong digital marketing skills across SEO, paid media, CRM, marketing automation and web content management

Managing PR agencies, journalists and media relationships

Strong commercial acumen, with the ability to set budgets, build business cases and report on ROI to senior stakeholders

Full UK driving licence

Job Offer

• c 60,000
• Car allowance
• Additional benefits