Technical Sales Manager

Technical Sales Manager Automation Solutions
Location: Leeds (hybrid/flexible working)
Salary: £80,000 + package + 10% uncapped profit-based bonus
Type: Permanent

Overview
I m working with an established UK construction company that provides full turnkey design, build, and installation services for warehouses and industrial spaces. Their expertise includes mezzanine floors, pallet racking, long span shelving, office and industrial interior solutions, steel and mesh partitions, workbenches, conveyor systems, and other handling equipment.

Following sustained growth and increasing demand for automation projects, they are now looking to appoint a Technical Sales Manager to build, lead, and grow their automation solutions division. The company has over 25 years experience and strong manufacturing partnerships, delivering high-quality, competitively priced solutions across both standard and bespoke requirements. They also have significant experience managing automation projects often acting as Principal Contractor and have partnered with major automation providers including Knapp, Vanderlande, PSB, Dematic, Gebhardt, DFT, and Geek+.

This is a strategic role suited to someone ambitious, commercially sharp, and passionate about developing automation offerings from the ground up. If you re motivated by the opportunity to shape a new department and ultimately step into senior leadership, this is a rare opportunity.

For the right individual, there is a clear long-term pathway into Director-level leadership, ultimately heading the automation department and influencing wider company strategy.

The Role

• Lead the sales and commercial development of automation solutions across multiple sectors
• Identify opportunities, nurture client relationships, and deliver value-driven technical proposals
• Use your knowledge of automation systems (hardware, software, PLCs, robotics, control systems, and integration) to develop cohesive solutions
• Translate complex technical concepts into clear business benefits and ROI
• Work collaboratively with mechanical, electrical, and software engineering teams
• Engage with senior stakeholders, engineers, managers, and customer teams to influence decisions
• Take a consultative approach to understand customer challenges and co-create tailored solutions
• Play a key role in building a future automation team as the division grows
• Help shape best practice, commercial strategy, and long-term direction of the automation function

About You

• Ambitious, driven, and motivated by personal and commercial success
• Experienced in automation or technical solutions sales
• Strong understanding of system integration and modern automation technologies
• Able to communicate across both technical and commercial audiences
• Naturally collaborative between mechanical, electrical, and digital disciplines
• Strategic thinker with the desire to build something meaningful
• Ideally bring an established customer and supplier network