Market Researcher

My client is an AIM listed new homes and apartments developer that delivers high quality mixed-tenure developments around London. 

Job Title: Market Researcher Reports To: Market Research Manager Location: Waltham Cross, Hertfordshire Car Grade: A

 Job Purpose:            Working closely with the Market Research Manager you will be responsible for sourcing competitorinformation for the Sales and Marketing Department for the purposes of reviewing sales strategy and assessing potential land acquisitions.

 Key Responsibilities 

Area Objectives Measures and Targets Database Management ·         Manage existing databases, drawing on both third party proprietary data and in house market intelligence, updating on at least a quarterly basis. Proactive attitude to sourcing information from a range of sources. Market Analysis ·         Analyse, interrogate and report on that data, liaising with both agents and colleagues to establish market trends and drivers. Personable and able to ‘Network’ to source information. ·         Present analysis and commentary to Sales Managers, land colleagues and Group Sales & Marketing Director. Demonstration of excellent communication and negotiation skills. ·         Visit competitors’ developments to ascertain sales performance, current trends and other related data. Accurately report back information and add to database. ·         Compile and present detailed reports of findings, utilising mainly Excel and Word documents and PowerPoint where more formal presentations are required. Diligent preparation of pricing documents with an aptitude for numbers and attention to detail. Networking ·         Maintaining a good understanding of the residential and commercial market place through networking and continued professional development. Attendance and self-led participation in continued professional development. Pricing ·         Gather and collate pricing, specification and sales performance intelligence. Able to assess and analyse sourced data and apply to the Telford project in consideration.

 Skills, Experience and Qualifications 

Experience Skills and Qualifications ·         Minimum of 2 years’ experience in a property role, ideally New Homes with a good understanding of the dynamics of the London Market.

 

·         A proven analytical approach to completing assignments, with an aptitude for quantitative techniques and a commitment to attention to detail.

·         An interest in the practical application of research to the residential property and development markets.

·         An ability to present and communicate information and analysis in a logical and engaging way.

·         Be computer literate including Microsoft Excel &Office.

 

Personal Qualities 

• A highly motivated and professionally assertive individual is needed to join the successful Sales & Marketing Department. 

• Personal skills suited to working with a team environment, able to coordinate and integrate with all necessary departments, obtaining real time data, both inside and outside of the Company business.
• Possess excellent negotiation and networking skills.
• Highly organised with rigorous attention to detail.
• Excellent written and verbal communication skills.
• Have the necessary self-confidence and credibility to present findings and formal reports at all levels across the Company, including main board Directors.